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Saturday, January 18, 2020

The rise and fall of Bed Bath & Beyond, one of America's most iconic big box retailers - Business Insider

Once the golden child of big-box stores, Bed Bath & Beyond is now struggling to stay afloat. 

The retailer will shutter 44 stores across eight states in the next year as it attempts to course-correct in the wake of disappointing sales and executive turmoil

Bed Bath & Beyond was once a leading home goods retailer, appealing to shoppers across the nation with its strategy of abundance. The beloved store, which lined strip malls across the country, became known for its huge assortment of products spanning every color and style imaginable.

Over the years, it became a go-to destination for just about anything and everything for the home and — true to its name — beyond. 

We took a closer a look at Bed Bath & Beyond's rise from a small linen store in New Jersey to a major national retail chain now on the brink of collapse. 

Bed Bath & Beyond was founded in 1971 in New Jersey by Warren Eisenberg and Leonard Feinstein.

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Shoshy Ciment/Business Insider

The duo had formerly worked in management at Arlans, a local discount chain, and saw opportunity for growth in the bed and bath categories.

"We had witnessed the department store shakeout, and knew that specialty stores were going to be the next wave of retailing," Feinstein told the trade publication Chain Store Executive in 1993. 

It was originally called Bed 'n Bath, to reflect its specialty linens and bath products. The company would later rebrand to Bed Bath & Beyond in 1987.

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An employee pushes a cart on his shift.
Mark Peterson/Corbis via Getty Images

During the course of the 1970s, Bed Bath & Beyond expanded to 17 locations, primarily in the greater New York area and California.

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Justin Sullivan/Getty Images

The 1980s also marked an era of increased competition for Bed Bath & Beyond, thanks to the rise of stores like Linens 'n Things.

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David McNew/Getty Images

In response, the company launched its first superstore concept, a 20,000-square-foot store that would become the model for the modern Bed Bath & Beyond store.

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Justin Sullivan/Getty Images

The company has been widely credited as being at the forefront of the superstore movement in America. 

This strategy is known by analysts as the "category killer," a method also employed by retailers like Toys R Us, Best Buy, and Costco.

bed bath and beyond
Getty Images

This method is intended to bring more shoppers into stores by selling a little bit of everything across all categories and consumer demographics.

Over the next few years, Bed Bath & Beyond opened more superstores in New Jersey, California, Virginia, Illinois, Maryland, and Florida.

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Michael Brochstein/SOPA Images/LightRocket via Getty Images

Source: Funding Universe

Its new store model — which smartly grouped product categories and strategically placed impulse buys near the register — was particularly conducive to strong sales. By 1991, sales reached $134 million.

candles bed bath
Shoshy Ciment/Business Insider

Source: Funding Universe

Bed Bath & Beyond filed for an IPO in June 1992.

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Kevork Djansezian/Getty Images

In 1999, it reached $1 billion in sales.

Bed bath and beyond
Getty/Kevork Djansezian

Source: Funding Universe

By the start of the millennium, Bed Bath & Beyond had 311 stores across 43 states.

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Shoshy Ciment/Business Insider

Source: Funding Universe

In 2002, Bed Bath & Beyond acquired the health and beauty retailer Harmons, followed by the holiday chain Christmas Tree Shops in 2003.

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Artur Widak/NurPhoto via Getty Images

Over the next 10 years, the company continued to focus on acquisitions, including purchasing Buy Buy Baby in 2007.

Bed Bath & Beyond additionally purchased both Linen Holdings and Cost Plus World Market in 2012.

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A shopper at World Market.
Lisa Lake/Getty Images

During this period, big-box stores like Bed Bath & Beyond began to show signs of struggle, as consumers turned to e-commerce and other cross-category competitors like Walmart and Target.

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Shoshy Ciment/Business Insider

Source: Racked

Suddenly, stores like Linens 'n Things were going out of business.

Linens N Things
Getty

In May 2019, CEO Steven Temares was ousted by a group of activist investors who called for his resignation in a brutal 168-slide presentation. Several board members also stepped down at the behest of investors.

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Business Insider/Jessica Tyler

In the presentation, the investors called company leaders at fault for failing to adapt to the modern retail landscape and causing sales to tank.

In November 2019, former Target CMO Mark Tritton took over for interim CEO Mary Winston as the company's new leader.

mark tritton
Gary Gershoff/Getty Images

Source: Business Insider 

While some experts say the appointment of Tritton brings promise, it's not expected to be an easy turnaround. In its most recent earnings report, Bed Bath & Beyond reported that comparable sales decreased by 8.3%.

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A messy display at a Bed Bath & Beyond store in New York City.
Shoshy Ciment/Business Insider

Source: Forbes 

To offset its poor performance, the company will shutter 44 stores across eight states in the next year.

Bed Bath & Beyond
Mark Lennihan/AP Images

Source: Business Insider 

Whether the closures will serve as a reset for the company remains to be seen, but regardless, Bed Bath & Beyond has a long road ahead.

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Shoshy Ciment/Business Insider

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The rise and fall of Bed Bath & Beyond, one of America's most iconic big box retailers - Business Insider
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